The Bachelor of Business Administration (BBA) – Plain program at Idyllic Institute of Management is a three-year undergraduate degree that equips students with the essential knowledge, professional skills, and practical exposure needed to thrive in today’s competitive business environment. The program is designed for young aspirants who aim to build a solid foundation in business, management, and entrepreneurship while developing leadership capabilities and strategic thinking.

This comprehensive and career-oriented program is ideal for students who wish to pursue careers in corporate management, marketing, finance, HR, or start their own ventures. The curriculum is thoughtfully structured to blend academic theory with real-world application through certifications, workshops, internships, and continuous skill development. It enables students to understand business dynamics and prepares them for professional roles as well as postgraduate studies like MBA or PGDM.

In the first year, students begin their journey with a certification in Communication & Soft Skills, which helps them build strong interpersonal and professional communication abilities. The curriculum includes training workshops, personality development (PD) sessions, industry visits, and an internship to provide early exposure to the corporate world. These foundational experiences help students develop confidence, discipline, and clarity in their career goals.

The second year deepens their learning with a certification in Digital Marketing, a vital skill set in today’s digital business landscape. Students also participate in community engagement initiatives, PD sessions, and additional industry visits, enabling them to relate management concepts with practical, on-ground experiences. Through these activities, students gain a better understanding of organizational structure, consumer behavior, and digital business operations.